Twilio Engage

Personalize every interaction with Twilio Engage

Orchestrate customer experiences based on your customer data, in real time, across any communications channel, from one central platform.

Illustration showing how a company can use Twilio Engage to track customer data and use it to reach customers on their preferred channels.

Cut acquisition costs by 65% with personalized engagement

Domino's Pizza reduced its cost per customer acquisition by 65% with Twilio Engage. By creating personalized audiences, it simultaneously increased orders and reduced ad spend.


Native CDP and native omnichannel together in one platform

Introducing Twilio Engage, the customer engagement solution that uniquely captures first-party customer data—in real time—that you can activate into personalized campaigns on any channel. Then manage and measure it all through a single platform to grow customer lifetime value.


Deepen relationships with highly personalized experiences

AI-powered customer engagement built on trusted data

  • AI for any campaign

    CustomerAI looks to bring the benefits of predictive and generative AI, as well as workflow automations, to help teams work smarter (coming soon!)

  • Clean, trusted data

    Use Twilio Segment’s trusted CDP to feed your AI the best data for precise, intelligent, impactful outputs

  • Faster campaign generation

    Speed up the email creation process with AI-powered smart headings, smart text, and image generation

Use cases

Personalized experiences for the entire customer journey

  • Activate new customers using lookalike audience targeting

  • Promote signups and subscriptions with offers

  • Send cart abandonment messages

  • Create welcome and onboarding campaigns

  • Increase customer value with upsell or cross-sell campaigns

  • Launch reactivation campaigns

Why Twilio

Build with the leaders in omnichannel customer engagement


companies build customer engagement with Twilio


websites manage customer data with Segment


Segment ranked #1 for 2021 market share in CDP by IDC*

*IDC Worldwide Customer Data Platform Market Shares, 2021 Stellar CDP Growth Proves Value of Unified Data for CX - 2022, July 2022, IDC #US49493722

Trusted by customer-first companies worldwide

700% increase in return on campaign ad spend

Domino’s Pizza Mexico built audiences with Twilio Engage, allowing it to personalize journeys for specific customer profiles and boost returns by 700%.

20% decrease in customer acquisition cost

Veronica Beard conserved ad spend for its most effective campaigns with suppression capabilities that kept unhappy customers off of distribution lists, which lowered CAC by 20%.

Get started

How to get started with Twilio Engage

Start delivering data-driven personalized experiences. Twilio Engage is available through Segment, the data layer of Twilio’s Customer Engagement Platform. Learn more about Twilio Engage and request a demo from Segment.