Text Marketing

SMS marketing to drive ROI and loyalty

Run text message marketing campaigns on your customers’ preferred communication channels, like SMS, MMS, and WhatsApp

Customer engaging with SMS marketing

Text messages engage and convert


open rate for SMS messages


of SMS messages are read within 3 minutes


response rate for SMS messages

130+ billion

Twilio messages sent and received yearly

Text marketing with Twilio

How does SMS marketing work?

UI showing SMS marketing experience on the channels that customers use: SMS, MMS, WhatsApp, Facebook Messenger, or Google’s Business Messages

Deliver the right message on the right channel

SMS (or text message) marketing is a way to reach customers with messages that are tailored to them. It can be as targeted as 100 hyper-personalized messages to your most loyal customers or as expansive as millions of notifications about your annual sale.

With Twilio, you have unlimited flexibility to create the ideal text marketing experience on the channels your customers use: SMS, MMS, WhatsApp, Facebook Messenger, or Google’s Business Messages.

Use cases

SMS marketing for every stage of the customer journey

Onboarding messages

Grow your list of SMS subscribers and keep them engaged throughout the onboarding process.

Promotional discounts

Deliver personalized messages with promotional offers and discounts to drive conversions.

Ongoing and seasonal campaigns

Reach customers with offers, especially during peak times like Black Friday, Cyber Monday, and back-to-school.

Reactivation campaigns

Bring customers back to your brand and nudge shoppers toward purchase with abandoned cart or back-in-stock campaigns.

Upsell and expansion messages

Drive existing customers towards new purchases with relevant offers based on purchase history.

Customer loyalty programs

Retain customer loyalty and spend through exclusive access campaigns, sneak previews, status rewards, and more.

Text marketing features

SMS Marketing ROI

Illustrated person tracking the potential ROI from SMS marketing

What’s the ROI from text marketing?

Tell us about your text marketing program and we’ll calculate the potential ROI for your business. Or learn strategies for SMS success with tips on personalization, testing, and measurement.


How to build a successful SMS marketing program

Resources for attaining maximum ROI

Get answers to your questions about how SMS marketing works and how to build successful text marketing strategies.

    • How do you build an SMS marketing strategy?

    • How do you capture customer consent?

    • How do you choose the right SMS marketing service?

    • How do you ensure your messages are delivered?

    Text marketing channels

    Let customers choose how to hear from you

    • Twilio Messaging logo
      SMS marketing

      Initiate global SMS marketing campaigns in 180+ countries with 99.95% uptime and 1500+ global carrier partners.

    • Twilio WhatsApp Business API logo
      WhatsApp marketing

      Deliver engaging marketing messages on the world's most popular messaging app with WhatsApp's rich messaging features.

    • Chat bubble with list
      Conversational marketing

      Engage customers in two-way conversations from ads or search results to provide recommendations and drive conversions.

    • Twilio MMS Messaging logo
      MMS marketing

      Deliver rich multimedia marketing messages using MMS. Rest easy with Twilio’s MMS converter for fallback to SMS when needed.

    • Twilio Facebook Messenger logo
      Facebook Messenger

      Connect to billions with rich messaging, live cross-channel support, and ads that click to message.

    • Twilio Google Business Messages logo
      Google's Business Messages

      Reach customers with messages directly from Google search results, maps, and owned channels.

    Customer engagement platform

    Start with SMS marketing. Grow into our Customer Engagement Platform.

    Go beyond text message marketing with the Twilio Customer Engagement Platform (CEP), which allows you to reach customers on any channel while powering campaigns with real-time, first-party data.

    Illustration showing screens with user engagement across multiple communication channels.

    Customizable, omnichannel engagement

    A single communications provider with APIs for any channel, serverless developer tools, and powerful services to connect with customers today and in the future.

    Illustration of  an agent enhancing SMS marketing campaigns with real-time personalization.

    Data-driven, personalized experiences

    Enhance your SMS marketing with real-time personalization. With Twilio Engage, you can deliver hyper-targeted messages on the channel your customers prefer.

    See SMS marketing in action

    Learn how Panera Bread and Allergan implemented Twilio SMS marketing to engage customers. The results? Customer convenience and increased sales.


    SMS marketing pricing

    Simple pricing. So easy to get started.

    Only pay for what you use. There’s no subscription required. And it’s easy to get started. Sign up for free to build and send your first message with a few lines of code. Or talk to sales to learn more about SMS marketing with Twilio.