Conversation-based pricing
Estimate your WhatsApp messaging costs
Countries not listed are included under "other” countries and are charged the same fees.
Conversation-based pricing
WhatsApp charges per user- or business-initiated conversation in 24-hour increments that start when the first message from a business is delivered. This rate is passed through and depends on the destination country. Twilio charges a separate flat-rate per message platform fee for any and all countries.
What is a conversation?
A conversation is fixed, 24-hour window of interactions between a business and a consumer. Conversations begin either when a business sends an initial WhatsApp message to a consumer, or when a business replies to a message received from a consumer.
